A few months ago, my brother was watching videos on an app on his phone and wanted to share them with me. He urged me to just download the app so it would be easier for me to watch the same videos he was. That app was Tik Tok. What has made Tik Tok so special is how easy it is to share videos with other people. However, I believe this makes Tik Tok seem more prevalent than it really is. It still has a long way to go before it will become the main platform for creators. The first problem is that it is nearly impossible to make money from creating content on Tik Tok. Most people who use the platform for business purposes take advantage of it as cheap advertising and attempt to direct viewers to other websites. With that in mind, Tik Tok is definitely a popular social media platform, but it's not optimized for users who wish to get paid for the content they create.
Twitter remains a popular social media platform for certain industries. In the video game industry, Twitter is still very dominant. However, I have seen other industries within Twitter falter. It’s currently still a valuable social media platform.
Facebook would be completely irrelevant if it hadn't created Facebook Marketplace. The only thing I've used Facebook for in the last year is to look up small businesses' food menus online because they haven't created their own website.
Snapchat and Instagram were both overrated to begin with. I expect them to remain at the bottom of the popular social media platforms. I personally believe these two platforms are mostly for people to flirt with each other. I've had over a hundred guys ask for my Instagram, but not a single female has asked if I have an account. Coincidence? I doubt it.
The best social media formats today are the ones with video sharing capabilities. The rise in popularity of live streaming is proof of this. Platforms like Twitch and YouTube continue to grow in popularity. The downside of these platforms is the percentage of revenues the hosting website takes from the content creators.
Finally, there is the overall problem of censorship, which threatens journalism. All of the big social media companies including Twitch, Twitter, YouTube, and Facebook all censor to some extent the content users post. My personal favorite social media platform that appears to be less censored than most is Reddit. As technology like smartphones and the internet become more accessible to the average person, the more resources for historical events will be available. For example, the riots in Minneapolis were video documented by hundreds of people. Yet, most of those people won’t consider themselves to be journalists. The amount of video footage and documentation is too vast to be completely censored.
Comments
Post a Comment